Marketing

Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.

From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.

Marketing (magazine)

Marketing is a Canadian business magazine about marketing, advertising and media.

Publisher

The magazine is published 18 times a year by Rogers Media, Inc.

References

External links

Marketing (British magazine)

Marketing is a British monthly magazine founded in 1931, and owned by Haymarket Media Group.

Marketing was founded in 1931.

References

External links

Official website